SEO is Changing – Thanks to Social Media

Worry not! The title of this article is, in fact, not facetious in the least! If you’ve just spent big bucks and a lot of valuable time optimizing your website to be its most searchable and marketable, this bit of news doesn’t bring all of that hard work to a crashing halt. However, it does render a few asides about the changing landscape of Search Engine Optimization (SEO) that are worth working into what you’ve already done.

In 2011 all of the major social media sites, including Google+, Facebook, LinkedIn and Twitter, have altered people’s opinions about SEO. The success of sites such as Facebook (due to go IPO anytime soon) and LinkedIn (which released its IPO earlier in the year), has made it crucial for you to make sure your website is socially optimized.

At this point you may be thinking: “What do you mean by socially optimized? I’ve crammed all my website headlines with keywords and my web content can be found in 20 different places. I’ve done it already!” Well, this is where the face of SEO is changing.

Yes, social sharing buttons for content are still very important, but it’s proven to be more effective to keep it to a minimum, selecting the social sites with the most eyeballs to maintain user’s focus on a few methods. Twitter, Facebook, Google+, and Digg or another social bookmarking site is enough.

If, at this stage in the game, you don’t yet have accounts on Facebook, LinkedIn, Twitter and Google+, get going on that right now. It’s not necessary to focus all your attention on one particular site, but ensure that your business has a presence on each. Devoting a bit of time and energy into making connections with other informed and trustworthy people will only add to your credibility.

High tides raise all ships, and it’s very likely building these relationships will foster communal value while exposing your site to their followers as well. Don’t just scramble for numbers of followers from the start. Focus on quality and quantity (that is relevant and will be interested in your content) shall follow.

Thanks to the impact that social media sites have had on SEO, website content and headlines can once again be exciting and creative. Facebook and Twitter in particular have focused on writing titles that are interesting to readers, and this has contributed to their success. People aren’t interested in reading content that may well be packed full of keywords, but is otherwise bland and banal.

This is fantastic news, as it means we no longer have to focus on keyword density over fun content, nor do we have to make sure that a sentence is readable only from the perspective of a Google search. Hooray! -the Internet will once again be merry and colorful.

The last year has led to some minor, simple and very positive ways in which traditional SEO methods can be adapted for the better. These new methods can be based on new information and will have a positive impact on your website. SEO, like all other kinds of technology, will always be changing. If you can keep on top of these changes it will only be a positive thing for your website. That wasn’t too painful now, was it?

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